Walmart wants to trade with its own cryptocurrency

If there is something that cannot be hidden these days, it is the popularity of digital assets and the great impact they have had on many economic sectors.

Like real estate that already makes purchases and sales with cryptocurrencies, or entire countries like El Salvador, which have established Bitcoin as the official currency.

Well, apparently, according to some of the documents filed with the United States Patent and Trademark Office, Walmart the retail giant wants to venture into the 'metaverse' with its own cryptocurrency and collection of non-fungible tokens, or NFT.

The retailer filed for several new trademarks in December, signaling its intent to manufacture and sell virtual goods such as electronics, home décor, toys, sporting goods and personal care products.

According to the leaked information, the supermarket chain included Walmart Connect, the name of the firm's existing digital advertising business, on that request list for a financial exchange for virtual currency and advertising.

There were also others for Verse to Store, Verse to Curb and Verse to Home, for shopping services. In addition, it seeks to register trademarks to apply the Walmart name and classic logo to health and education services in virtual and augmented reality.

Although the content of the documents was made public, the company did not make any official statement in this regard. However, in a statement he said that they keep abreast of new technologies.

“Walmart continually explores how emerging technologies can shape future shopping experiences.”

“We have nothing more to share today, but it is worth noting that we routinely file trademark applications as part of the innovation process.” He pointed to the mark.

Introduction to the world of cryptocurrency

Walmart, the largest private sector employer in the United States, has seen its e-commerce business grow strongly since the start of the Covid-19 pandemic.

In fact, according to the quarterly results presented last November, it has increased its sales in the country by 87% compared to two years ago.

Inclusively, in October 2021, for example, it was learned that the retailer launched a pilot plan for the sale of bitcoin in 200 stores thanks to an agreement with Coinstar and Coinme. A dollar and cryptocurrency exchange that previously signed an alliance with Coinstar to offer bitcoin at more than 8,000 points of contact with the 'physical world' through ATMs.

Likewise, in August of last year, the company founded by Tom Walton published a job offer to develop "digital currency strategies" and advance "roadmaps" for this class of crypto products. So it is not crazy to think about these new possibilities.

In this way, with all the trademark requests made before the United States Patent and Trademark Office, Walmart's intention to use these digital assets seems a fact, although it has not yet specified since when.